Learn more about the readers of Carolina Country magazine.

“I can’t wait to get the magazine every month. I read it cover to cover, and I hold on to it longer than any of the other magazines I get.” - Phillip Toney, Bostic, N.C.

Check out the links below to learn more, or download a PDF containing reader demographics.

• Where Our Readers Live
• Gender
• Average Annual Income
• Home Ownership
• Age
• Readership Patterns
• Lifestyle Profile
• Mail Order Patterns in the Past Year
• Garden Tool Ownership
• Home Improvement Purchases
• Vehicle Ownership

Where Our Readers Live 69% in a rural community (under 1,000) 21% in a mid-sized town (under 25,000) 5% in a small city (under 100,000) 5% in suburban/metro area (1 million+) top

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Gender

• 48% male
• 52% female

Average Annual Income

• 47% $10,000 - $50,000
• 53% over $50,000

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Home Ownership

• 91% own their own home
• 9% rent their home
• 28% live on 1 to 3 acres

Age 31% 65+ years old 27% 55-64 years old 20% 45-54 years old 14% 35-44 years old 8% under 35 years old top

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Readership Patterns

• 90% read 3 of the last 4 issues
• 52% saved articles for future reference
• 27% saved entire issue
• 33% passed along to friends
• 69% took action in the last 12 months in response to an ad in Carolina Country

Lifestyle Profile

• 57% own a personal computer
• 60% have Internet access
• 86% have cable/satellite TV
• 69% tend a garden
• 44% shop at a plant nursery
• 86% shop at a hardware store

Mail Order Patterns (past year)

• 75% have ordered by mail or phone
• 70% books/magazines/music/toys
• 48% clothing/cosmetics

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Garden Tool Ownership

• 92% lawn mower
• 69% riding lawnmower
• 69% chain saw
• 25% garden tractor
• 11% chipper/shredder

Home Improvement Purchases

• 74% performed any home improvement
• 44% painting
• 41% plumbing
• 25% flooring
• 21% wall coverings
• 17% decking

Vehicle Ownership

• 97% one auto
• 39% two or more autos
• 22% three or more autos
• 80% one truck
• 18% van
• 24% sport utility

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