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Learn more about the readers of Carolina Country magazine.

“I can’t wait to get the magazine every month. I read it cover to cover, and I hold on to it longer than any of the other magazines I get.” - Phillip Toney, Bostic, N.C.

Check out the links below to learn more, or download a PDF containing reader demographics.

Where Our Readers Live

  • 69% in a rural community (under 1,000)
  • 21% in a mid-sized town (under 25,000)
  • 5% in a small city (under 100,000)
  • 5% in suburban/metro area (1 million+)

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Where Our Readers Live
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Gender

  • 48% male
  • 52% female

Average Annual Income

  • 47% $10,000 - $50,000
  • 53% over $50,000

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Home Ownership

  • 91% own their own home
  • 9% rent their home
  • 28% live on 1 to 3 acres

Age

  • 31% 65+ years old
  • 27% 55-64 years old
  • 20% 45-54 years old
  • 14% 35-44 years old
  • 8% under 35 years old

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Readership Patterns

  • 90% read 3 of the last 4 issues
  • 52% saved articles for future reference
  • 27% saved entire issue
  • 33% passed along to friends
  • 69% took action in the last 12 months in response to an ad in Carolina Country

Lifestyle Profile

  • 57% own a personal computer
  • 60% have Internet access
  • 86% have cable/satellite TV
  • 69% tend a garden
  • 44% shop at a plant nursery
  • 86% shop at a hardware store

Mail Order Patterns (past year)

  • 75% have ordered by mail or phone
  • 70% books/magazines/music/toys
  • 48% clothing/cosmetics

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Garden Tool Ownership

  • 92% lawn mower
  • 69% riding lawnmower
  • 69% chain saw
  • 25% garden tractor
  • 11% chipper/shredder

Home Improvement Purchases

  • 74% performed any home improvement
  • 44% painting
  • 41% plumbing
  • 25% flooring
  • 21% wall coverings
  • 17% decking

Vehicle Ownership

  • 97% one auto
  • 39% two or more autos
  • 22% three or more autos
  • 80% one truck
  • 18% van
  • 24% sport utility

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