
Learn more about the readers of Carolina Country magazine.
“I can’t wait to get the magazine every
month. I read it cover to cover, and I hold on to it longer than any
of the other magazines I get.” -
Phillip Toney, Bostic, N.C.
Check out the links below to learn more, or download
a PDF containing reader demographics.
| Where Our Readers Live
- 69% in a rural community (under 1,000)
- 21% in a mid-sized town (under 25,000)
- 5% in a small city (under 100,000)
- 5% in suburban/metro area (1 million+)
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Gender
Average Annual Income
- 49% $10,000 - $50,000
- 51% over $50,000
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Home Ownership
- 91% own their own home
- 9% rent their home
- 28% live on 1 to 3 acres
| Age
- 29% 65+ years old
- 18% 55-64 years old
- 23% 45-54 years old
- 13% 35-44 years old
- 17% 18-34 years old
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Lifestyle Profile
- 57% own a personal computer
- 55% have Internet access
- 72% have cable/satellite TV
- 64% tend a garden
- 44% shop at a plant nursery
- 86% shop at a hardware store
- 95% shop at WalMart or similar
Mail Order Patterns (past year)
- 75% have ordered by mail or phone
- 70% books/magazines/music/toys
- 48% clothing/cosmetics
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Items Purchased (past year)
- 37% garden tractor
- 68% riding lawnmower
- 66% chain saw
- 23% garden supplies
Vehicle Ownership
- 97% one auto
- 39% two or more autos
- 22% three or more autos
- 80% one truck
- 18% van
- 24% sport utility
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