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Graphic Designer Guide
Carolina Country magazine is produced in Adobe InDesign on a Macintosh platform. In the interest of quality, efficiency, time and cost savings, please submit your ad using one of the listed "placeable" formats. Below are guidelines and reminders, or you can download a fact sheet in PDF detailing requirements for creating graphics for Carolina Country magazine.

Acceptable File Formats

PDF (Portable Document Format)

A print-ready PDF is the best type of file to send us. Follow this quick checklist before creating your PDF:

  • All color graphics in CMYK mode
  • Distiller setting set to “Press Optimized”
    Note: "Screen Optimized" will only print at low-resolution, or 72 dpi (dots per inch) resolution.

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EPS (Encapsulated Postscript)

Follow this quick checklist before saving your final EPS:

  • All placed color graphics in CMYK mode
  • All graphics embedded in file
  • No font dependencies (i.e., create outlines in Illustrator) Note: Fonts not turned to curves or outlines and otherwise not included with your file may not print properly.

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TIFF

Follow this quick checklist before saving your final TIFF:

  • File is in grayscale, CMYK, or bitmap mode
  • IMAGE SIZE of your TIFF has to be at least 300 pixels/inch at 100% of the final print size.

If you are not sure whether your placeable file has been prepared correctly, please include the original file, fonts and all graphic links.

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Other File Format Options

If you are not able to create a "placeable" file (PDF, EPS or TIFF):

  • Preferred software is InDesign, QuarkXpress, Photoshop, and Illustrator.
  • Include all fonts and graphic links with your file (even if embedded).
  • ALWAYS label your disk and indicate both program and platform (i.e. InDesign/Windows).
  • Please include a printout of your ad with the disk.

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