Strawberry Jammin’

As spring awakens in North Carolina, so does the excitement for strawberry season. Towns across the state come together to celebrate this beloved fruit, including the Strawberry Jammin’ festival in Sanford. Taking place May 10, 2025, this lively festival is a feast for the senses, packed with local flavors, live music and a community-driven atmosphere that makes it a must-visit event.

A celebration of flavor and fun

Sanford’s annual strawberry festival transforms the town into a vibrant gathering space where visitors can indulge in all things strawberry. The festivities kick off at the Sanford Farmers’ Market, where the morning air is filled with the scent of fresh berries, homemade jams, and baked goods. Live bluegrass music sets the tone as guests browse handcrafted items and watch cooking demonstrations that showcase creative ways to enjoy strawberries.

Restaurants and breweries in downtown Sanford embrace the theme, offering limited-time menu items featuring the star ingredient: strawberry barbecue, berry-infused cocktails, decadent pastries and more. Shoppers can explore boutique stores with festival specials, making it the perfect time to find unique gifts and seasonal treats.

In the afternoon, the energy builds as Steele Street comes alive with Downtown Alive!, where lively performances bring people together for dancing and celebration — headlined this year by the Carolina Soul Band — and a DJ Party at Charlie Watson Lane will keep the rhythm going long after the sun goes down.

With a special blend of delicious eats, live entertainment and community spirit, the Strawberry Jammin’ festival promises to be an exciting event full of sweet memories. So head to Sanford to celebrate strawberry season, or check our list to find another opportunity near you.