Expanding your enterprise

When it comes to offering one-on-one support and niche product offerings, nothing beats shopping with a locally owned small business.

In a recent survey fielded by The UPS Store, 94 percent of American consumers believe that supporting small companies within their community is important. The survey also found that consumers are increasingly willing to spend more money and travel farther out of their way to shop with a small business.

As an entrepreneur, you may wonder how you can expand your own enterprise to reach these quality-seeking customers. Here are five ways:

1. Go above and beyond for customers

While it seems companies keep getting bigger, instances of excellent customer service seem to be dwindling. Small companies have the opportunity to provide one-on-one attention to their customers. Those who excel at enticing and serving customers set themselves apart from the competition.

2. Get involved in your community

Some of the best marketing you can provide your small company is with involvement in local philanthropic efforts. Give your time to charitable causes related to your field. For example, if you sell pet products, offer to volunteer at a local animal shelter. Or, if your field is architecture, get your company involved in organizations that build homes for families in need. Sponsor a company-wide volunteer event at a local food pantry or offer paid time off for such charitable endeavors.

3. Make particular products and services stand out

As a small business owner, you have the advantage over big box stores that lack specialized knowledge. Offer your customer base a niche product or service that can't be found elsewhere. If you offer several products, but find that most customers want only one or two offerings, focus on increasing that area of business.

4. Share your knowledge

Whether lecturing at the local college or community college or getting involved in a mentorship program, presenting yourself as a respected colleague sheds a positive light on your business and helps you build relationships. These relationships can be informal or you can team up with an organization like SCORE to volunteer as a mentor.

5. Expand your reach through technology

Social media allows small businesses to reach a global population like never before. Start small with just one social media outlet, such as Facebook, and then build on your presence from there. Your website is also a powerful tool, so keep it current and consider search-optimizing it so more people can easily find your business.

For more tips for growing your business, visit the UPS store online.

— FamilyFeatures.com